Eric Moleski, CFP®, CKA®, AIF®
President
Eric Moleski is the Founder and President of GEN Financial Management, Inc., an independent registered investment advisory firm. For more than 25 years he has helped motivate like-minded families faced with the challenges of wealth by delivering clear, straightforward advice and applying actionable and trustworthy strategies.
Eric is a Certified Financial Planner (CFP®) practitioner, CKA® designee, and Accredited Investment Fiduciary professional. The Certified Kingdom Advisor (CKA®) is particularly meaningful as it focuses on integrating technical expertise with biblical wisdom and helps us maintain a stewardship mindset regarding money.
He graduated from the University of Wisconsin-Stout, receiving a BS degree in Business Administration, and also earned a diploma in International Business from University College of Wales-Aberystwyth, where he met and married his wife, Hilary.
Eric has been instrumental in improving the lives of children and youth throughout Minnesota by creating GEN Children’s Charity, to plan and host a bienniall golf tournament. All profits from the golf events are donated to various Minnesota faith-based charities benefitting children.
Eric and his wife Hilary enjoy spending time with their first grandchild, Owen. When not chasing him around, they enjoy walking their Labradoodle, Rupert. Eric is an avid golfer, and is also passionate about hunting and biking.
Aaron Lindberg, CFA®, CFP®, MBA, CAP®,CKA®
Chief Investment Officer
Aaron Lindberg is one of the Principals of GEN Financial Management. He serves as both our Chief Investment Officer and one of our Financial Advisors. Aaron excels at helping successful families master their finances in this increasingly complex and volatile investment environment.
Aaron’s investment career began in 1996 and has touched many facets of the financial world. For nearly a decade, Aaron published investment research focused on health care companies. He also has provided a variety of consulting services for mergers and acquisitions and start-up businesses. This deep and varied background has been of particular benefit to GEN’s many business-owner clients. In 2002, Aaron began to work with wealth management clients and fell in love with the opportunity to make a positive, long-lasting difference in the lives of clients.
Aaron is a lifelong learner and can regularly be found with a book in his hand. He received his bachelor’s degree in Finance from the Carlson School of Management and finance MBA from the University of St. Thomas. Aaron is a CERTIFIED FINANCIAL PLANNERTM designee, a Chartered Financial Analyst® charter holder, a Chartered Advisor of Philanthropy and a Certified Kingdom Advisor. The CFA® Charter is the global gold standard for institutional investment management professionals. The advanced analytical skills forged during this program benefit Aaron as he leads the GEN Investment Committee. The CAP® designation is achieved by passing three graduate level courses in philanthropy and enhances our capabilities to guide strategic giving.
Aaron is also very passionate about philanthropy in his personal life. He serves on the board of directors of Safe Care Mission International which provides orphanage and free daycare services in Maneadero, Mexico. He has been involved with other ministry work and missionary opportunities in Mexico for the past 10 years. What started as a one-time family mission trip has evolved into deep roots and life-long relationships in this community.
Aaron resides in Plymouth with Rochelle, his wife of 25 years. They have four adult children with whom they love seeking new adventures. When not in the office, you might find them golfing, SCUBA diving, skydiving, or hiking somewhere off the grid.
Bryan Vancura, CFP®
Financial Advisor
Bryan Vancura is one of the Principals of GEN Financial Management and serves as a Financial Advisor to the firm’s clients. Bryan specializes in helping families facing growing financial responsibilities live life on their terms by converting his technical knowledge into practical, actionable strategies.
He has over a decade of financial services experience and holds the CERTIFIED FINANCIAL PLANNER™ designation. The CFP® curriculum covers everything from investments to tax, insurance, and estate planning. In addition to his client-facing responsibilities, he also serves on our investment committee and oversees the portfolio management and financial planning processes for GEN.
Bryan lives in Delano with his wife, Haley, and two children. Bryan was born and raised on a farm in southwest Minnesota, where he learned early in life that hard work pays off. With that mentality engrained in him, combined with his college years taking place during the financial crisis of 2008, he was drawn to a career where he could help others attain financial security.
When Bryan is not meeting with clients he enjoys relaxing with family and friends and chauffeuring his children about to their many activities. Golf is a passion (and occasional frustration) of Bryan’s, and he also enjoys hunting, annual ice fishing trips with some close friends, and cheering on the Vikings, Twins, Timberwolves and Gophers.
Josh Moklestad, CFP®
Financial ADVISOR
Josh is one of the Financial Advisors on our team. He loves to help motivated families overcome complexity to gain control of their finances. He has many years of financial services experience and holds the CERTIFIED FINANCIAL PLANNER™ designation. The CFP® curriculum is comprehensive and vigorous, covering everything from investments to tax, insurance, and estate planning. In addition to his client-facing responsibilities, he also serves on our Investment Committee, Communications Team, and as our 401(k) specialist.
Josh lives in St. Louis Park with his wife, Elizabeth. While born and raised in Iowa, they were drawn north by the vibrancy and serenity of the Twin Cities. Josh and Elizabeth both play music which ended up playing an “instrumental” role as their relationship blossomed while performing at various local open mic nights, weddings, and other events. They are also both big Iowa State University sports fans. Go Cyclones!
When Josh is not meeting with clients, he can be found playing basketball, trying to get decent at golf, biking the many trails in the area, reading books – non-fiction only, exploring local restaurants and breweries, or spending time with friends. These pursuits highlight his natural focus on relationships and passion for continued growth and personal development.
Jill Rausch
Financial Planning Analyst
Jill is one of the Financial Planning Analysts on our team. She has over 15 years of financial services experience and loves working with clients to compile all the details required to prepare accurate financial plans and strategies. She also assists in training our new team members and serves on our Investment Committee, and Charitable Giving and Wellness Team.
Jill has a passion for helping others. She loves supporting our Financial Advisors by digging into the details of the Financial Plan, to show clients what they are capable of accomplishing.
Jill lives in Clearwater with her daughter, Lydia. She grew up in Browerville, MN with a booming population of nearly 800. Jill graduated from St. Cloud State University with a Bachelor of Science degree in Finance.
In her free time, Jill enjoys spending time with family and friends, listening to any type of music, and watching her daughter play softball. Jill’s hobbies include practicing piano – so she can try to teach her daughter how to play, vacation planning and traveling, reading, photography, camping and fishing.
Lisa Hemmer
Operations Manager, PARALEGAL
Lisa is GEN Financial Management’s office manager and has been with GEN Financial since 2006. She is responsible for providing our clients with exceptional service and keeping our office running smoothly. She is the primary contact for estate plan implementation and settlement questions, and provides service and support to a set of our clients.
Lisa completed her associate of science degree as a paralegal in 2008 and is available to help you implement your family’s estate plan. Prior to joining GEN Financial, Lisa was an administrative assistant to the president of a group health plan third-party administrator.
Lisa lives in Independence with her husband, Randy, and their horses and dogs. They have two grown children and two granddaughters. She enjoys riding dressage, reading novels, knitting, gardening and spending time with family.
Tracy Westhoff
Customer Service Associate
Tracy is a GEN Financial Management Client Service Associate. She works closely with each advisor to ensure client accounts are properly maintained and client requests are handled efficiently. Tracy is responsible for handling a variety of client service issues and requests, meeting preparation and follow up. She takes pride in developing trusting relationships and being a reliable resource for our clients when they call with questions or issues.
Tracy began her career in the investment advisory customer service field in 1987 and has worked closely with advisors helping them maintain a high level of client service, timely follow up, and efficient office administration. Her extensive industry experience allows her to assist in training our new team members and she is a wealth of knowledge and fantastic resource for the wild, “once-in-a-blue-moon” questions.
Tracy serves as a board member of our charitable organization, GEN Children’s Charity and is responsible for the planning, coordination and success of our biennial Golf Open.
Tracy, her husband, Brian, and their Boston Terrier, Hank, live in Shoreview where they raised their two grown children Lauren and Jack. They enjoy spending as much time as possible with their two grandchildren, Freddie and Hattie. Tracy’s hobbies include modern quilting, sewing, and gardening. She is a founding member and a past president of the Minneapolis Modern Quilt Guild.
Taylor Karels
Financial Planning Analyst
Taylor provides support to our Financial Advisors and is responsible for maintaining clients’ financial plans. She works directly with clients to obtain the details required to prepare accurate plans and projections. Taylor has a passion for helping educate clients on the complex, yet very important, topic of personal finance. She loves witnessing individuals get more and more excited as they gain a deeper understanding of the world of investing and what they are capable of accomplishing.
Taylor is a member of the Investment Committee and contributes to our investment research process. She is also a member of the Wellness and Charitable Committee, encouraging colleagues to prioritize mental and physical health, build team morale, and supporting GEN’s philanthropic values.
Taylor grew up in northwest Iowa and graduated from The University of Iowa, Tippie College of Business with a BBA in Finance in 2019. After graduation she spent a few years working as a Financial Advisor for another financial planning company before coming to GEN. She also received her CRPC® in 2021.
Taylor lives in Minneapolis and can be found exploring the many walking trails, lakes, and dog parks around the city with her significant other, Mike, and their two dogs, Frankie and Ollie. She enjoys watching the Vikings and is an avid Iowa Hawkeye sports fan. Taylor loves spending time with her friends and family, traveling to new places, and adding to her ever-growing plant collection.
Noah Semmann
Trader
Noah supports the GEN Financial team by handling the trading and rebalancing duties. In this role Noah works directly with the Advisors to ensure that all accounts are invested properly. Noah is also a member of the Investment Committee.
Noah is passionate about numbers and finds reward working in this field as it really matches his strengths. Keeping a strict investment plan is important to him and he takes pride in ensuring client accounts are properly managed and invested. As part of the Investment Committee Noah strives to test everything and always keep a client’s best interest in mind.
Noah grew up just north of Milwaukee, Wisconsin, with his two brothers and parents. After completing high school, he joined the Marine Corps where he served four years and was promoted to Sergeant. During his time in the Marine Corps developed a passion for personal finance and for helping those in his charge to not only make good short-term decisions, but to build lasting habits to manage their own finances. After his service in the Marines, he attended the University of Wisconsin-Milwaukee. While going to school, Noah worked at a wealth management office helping with trading and client support.
Heidi Pineda
CLIENT service associate
Heidi is a GEN Financial Management Client Service Associate. She works to ensure client accounts are properly maintained and their requests are handled efficiently. Heidi also takes care of a wide variety of client service issues and requests, along with meeting preparation and follow up. She greatly enjoys helping clients achieve their financial goals.
Heidi is also a part of the GEN Wellness and Charitable team. In this role, she is known for championing her teammates’ mental and physical well-being, building strong team dynamics, and supporting and organizing various charitable endeavors.
Heidi grew up in Sartell, Minnesota. After high school, she continued her education at Minnesota State University, Mankato and graduated in 2014 with a Bachelor of Science Degree in Communications and a Minor in Social Welfare. Heidi began her career in the Wealth Management Industry after graduation and has served in a variety of roles over the past 8 years.
Heidi lives in Savage with her husband Luis, daughter Sophia, and their 10-year-old Lab-mix Sage and 5-year-old Australian Shepherd-mix Oshie. They enjoy spending time with family and friends, hockey, football, golf, music, reading, and getting outdoors.
Claire Henry
CLIENT Concierge
Claire is GEN Financial Management’s Client Concierge. She works closely with each advisor to manage their calendars and direct client requests to the appropriate team member. Claire also works with various clients by handling requests, issues and meeting follow up. She is passionate about helping eliminate stress for clients as they navigate the complexities of their finances.
Claire is a part of GEN’s Communication Team where she assists with all client communication including creating our quarterly newsletter, updating our website, statements, and more.
Claire grew up in Edina, Minnesota. After high school, she continued her education at Winona State University where she graduated with a degree in Communications and Marketing. Prior to joining the GEN Team, she spent several years serving students and families through Community Education in St. Louis Park.
Claire spends her free time at the dog park and walking different trails in the area with her hound mix, Bogey. She enjoys spending her weekends with her friends and family.