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Our Clients

Our clients are more than the customers who walk through our door. We know our clients. They’re our neighbors, our friends, and our family. Hearing about their children or in-laws, where they went to school, or what their favorite hobby is, allows us to fully understand their complete financial picture in relation to their goals, values and aspirations. Our clients are confident that the team at GEN Financial will be there at every step of their financial journey.

Who We Serve

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Entrepreneurs & Business Owners

You put a lot of your own blood, sweat and tears into building your business. It took significant resources to turn it into the successful venture that it is today. We’re here to make sure your financial plan works as hard as you do.

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Retirees and Near-Retirees

You’ve reached that pivotal milestone in your life, when you can hand off the reins, toss out that alarm clock, and travel the world. Retirement. But what next? Did you save enough from all those years of hard work? Today is the day to start or update your financial plan, secure your assets and plan your next trip.

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Generational Wealth

We are more than what we do today. Our legacies are not defined by how much we accumulate, but by the impact we have on our families, communities, and the world. We believe in Security for Generations, for your future and for those that follow.

How We Care

CLIENTS ARE A PRIORITY

Our clients are aware they are receiving the best financial services available from talented and sharp professionals that care about them, their finances, and their families. When they arrive at our door, they come to stay.

TRUSTWORTHY

As an independent Registered Investment Advisor, we pride ourselves on honest and ethical treatment of all our clients. We carefully structured our firm to avoid conflicts of interest so that our clients know they can depend on us to put their needs first.

PROBLEM SOLVERS

The GEN team mission is to improve your life, not only financially, but by embracing your values and putting relevant strategies in place using the complex interactions of investment, tax, risk management, wealth transfer and preservation. Let us design a plan for you that turns your goals into a personal plan of action.

Listening and Understanding

Our financial approach is highly personalized, rooted in trust and two-way communication. Because every client has unique goals, needs and dreams, we craft equally unique solutions to achieve them.