About GEN Financial
GEN Financial is a group of individuals all skilled in financial management with the same determination to work as a team to exceed our clients’ goals and expectations. We are an independent, fee-only advisory firm. Since 1998, we have helped our clients reach their financial goals with high-quality, objective financial advice. We offer personal financial planning, investment management and retirement services to a select group of entrepreneurs, business owners, and retirees.
We have a simple philosophy: We craft custom solutions for our clients because every client has unique needs, goals and dreams.
Flexibility is fundamental in our approach. We constantly monitor and re-evaluate your plan — making changes as needed — to ensure your plan keeps pace with your changing needs in life.
Core Values
Integrity in All Matters
Fostering Long-Term Relationships
Commitment to Our Clients and Community
Creating a Supportive and Respectful Working Environment
Philanthropy
GEN Children’s Charity
In July of 2022, GEN Children’s Charity will host a charity golf tournament to benefit Metro Hope Ministries. This is a one-of-a-kind program in the Twin Cities that allows women to live with their children while they learn to become self-sufficient through sobriety, education, and job training. This healing environment gives these children the space to feel safe and secure which allows them to flourish as well. Our goal is to make improvements to the Healing House building allowing them to secure a Minnesota Daycare License, improve both their onsite chapel and classroom, and transform a currently unusable outside area into a fully landscaped garden and playground.
Check out the links to the WCCO interviews of Eric conducted by Mike Max.
GEN Children’s Charity is a 501(c)(3) organization that holds a golf tournament every two years to raise money on behalf of a Twin Cities organization focused on helping disadvantaged children. Since 1998, GEN Children’s Charity events have raised funds for organizations like The Page Foundation, College Possible, Bolder Options, Make A Wish, and others.
Holiday Gift Match
GEN Financial celebrates the holiday season by matching our clients’ donations to the charity of their choice. For the past decade, GEN Financial has been matching donations up to $50 made by our clients to organizations like area churches, Alzheimer’s Association, Second Harvest Heartland, the Salvation Army, and many others.
GEN Client Birthday Contribution
We like to celebrate our clients’ birthdays by making a charitable donation to a different charity each year. In 2023, our birthday donations will be made to Charity: Water. We are pleased to continue to support organizations that increase opportunities for children and families.